Most of us already know how taxing ocean plastic is on our ecosystem. Not only does it hurt the adorable ocean critters we see heart-wrenching photos of, but it completely circles right back around and up into our food chain. Pollution becomes our air, water, and food – stagnating or crippling all life. So, coming up with creative solutions for how to use less of the harmful stuff or reuse it before it becomes a problem is something worth celebrating.
Lush Cosmetics are doing just that. Already a fan of using recycled plastic in their packaging, Lush has taken it just that one step farther by incorporating plastic recovered from beach and ocean clean ups directly into their bottles for reuse. Right now the process works for their dark or clear bottles. As it stands the packaging is not 100% ocean plastic, but they have plans to improve the systems they use to process it even more as time goes on, and using just regular old recycled stuff is still pretty great.
The idea came from being a good neighbor. Both Lush Cosmetics and Ocean Legacy are located in Vancouver Island, British Columbia in Canada. The two groups started to talk about the plastic debris that Ocean Legacy had been collecting all over Pacific North America and their mutual love of nature and animals (Lush is an animal testing free brand) and over time some really cool work was done to bring a few products to market that help support what they’ve been doing.
Right now the products made with ocean plastic are: Dirty Spring Wash Shower Gel, Woosh Shower Jelly, Charity Pot Hand Lotion, and Plum Rain Shower Gel with many more to come.
We hope to see much more like this in the future, not just from Lush, but from all the main retailers of cosmetics. There’s nothing more beautiful than a healthy planet.
Let us know if you agree and what you think of this line in the comments below. 🙂
A great project. We a need to be aware if what is happening to our environment , th the creatures that share out earth.
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I think what can really help to stop polluting the ocean is switch to glass packaging.
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Really good point. I have a local shop that lets you refill mason jars from bulk containers and I love them for it. I guess one thing to factor in is who are they competing with and what do people actually buy rather than what they should buy. How can we make people want glass that are more drawn to plastic? It’s a really good question.
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I love to hear when companies do this!
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that is incredible!
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woohoo!!! this is awesome and makes wanna support their brand even more!
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I absolutely love Lush! I think that this project is so inspirational. More companies should be joining in.
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Wow, that’s great so glad to hear they are doing this… I love Lush products.
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What Lush is doing is really inspirational. I think that this should be a role model for other eco projects.
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This is so cool! I love to see positive steps being taken to improve the planet. I recently read an article about a dead whale washed up on a beach somewhere in Europe, I think, that had about 20 or 30 plastic bags in it’s stomach! I was disgusted and saddened to hear that. We totally need to keep working on the plastic issue and ocean dumping, and it’s nice to see a company committed to doing it.
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I swear LUSH gets more amazing by the day.
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That is such a great idea! Good for Lush for being willing to take that on.
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Great article! Didn’t know Lush did that, not a fan but that’s awesome of them. Have you heard of the guys from the West Coast who are making those beer can plastic holders from the remains of beer production? So if the plastic gets into the ocean it is 100% degradable and marine animals can safely eat it!
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Hey, thanks. I heard about the company in Florida and I think it’s amazing. I should write about them too. 🙂
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Wow what an amazing idea! Its great to see brands thinking about how they can be kinder to the earth rather than how they can make more money 🙂
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It’s good to see suggestions for sustainable transformations that can be applied to nonsustainable human-caused disturbances. It is a generalizable approach, which can be applied to problems that most people otherwise might just bitch and whine about. The great thing about capitalism (gosh I hate to say this) is that most things can be monetized for good. Kind of like the “Force,” there is also a dark side which seems stronger sometimes.
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My sister volunteers to clean up the Oregon coast every year. The pictures of the piles of plastic they collect is shocking-there’s just so much waste! Great to hear some companies are figuring out way to recycle it.
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Yayyy!! More companies need to do this
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agree 🙂
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It is a great project!
Btw some amazing vegan products, I’m in love with a solid shampoo called seanik. super good!
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